Asking provocative questions of top brands

Cover of Wild Thinking. Image credit: The Clearing
  • Client: The Clearing / Kogan Page
  • Disciplines: Content strategy, scriptwriting, video
  • Duration: 10 days

I helped The Clearing produce a series of videos to promote its new book, Wild Thinking.

Wild Thinking features 25 unconventional solutions to business challenges, from pioneering thinkers at global brands. I developed a content strategy to draw out particularly engaging themes from the book, and conducted piece-to-camera interviews with key contributors.

Read more about Wild Thinking on Kogan Page’s website…

Working closely with publisher Kogan Page, I then scripted a series of short-form videos. This included exclusive cuts for LinkedIn and Twitter, posing bonus questions from The Clearing’s ‘Wild Cards’ – the pack of 100 provocative questions that inspired the book.

Selection of cards from the Wild Cards pack. Image credit: The Clearing

Read more about Wild Cards on The Clearing’s website…

Here are three of the videos:

How mediocrity can be a great motivator

CMO John Allert discusses McLaren’s unapologetically uncompromising culture, and why a fear of mediocrity keeps the team sharp.

Why leading from the top is outdated

Former Dropbox PR chief Nick Morris shares his tried-and-trusted collaborative approach for engaging and inspiring a team.

What ‘brand purpose’ looks like in practice

CCO Juliet Slot explains how Ascot Race Course translates abstract brand values into meaningful everyday actions for its employees.

“Nick has a unique offer – he’s a writer, a thinker, an interviewer and a burst of energy. He immediately became part of our team when we launched our Wild Thinking book, driving content and building relationships for our short films. It was fun, and it delivered great results.”

Jules Griffith, marketing director, The Clearing