Brand strategy stands or falls in its execution.

As a strategic brand writer, I close the gap between foundational thinking and the language that communicates it to clients and consumers — helping brands stand out with personality, clarity and impact.

“Nick has an in-depth understanding of tone of voice – how to define it, live it and keep it relevant.”

Fiona Ross – global brand and creative director, Virgin

After two decades in design journalism, I can dig deep to find what makes a brand tick — and express it in ways that captivate and resonate.

In 2013, I founded the Brand Impact Awards to celebrate the world’s best branding. The BIAs have since grown into a key event in the design calendar, attracting world-class work from the best in the business. From over a decade of chairing intense panel debates, I’ve gained deep understanding of how brands stand out in a fast-changing world.

“Nick gets under the skin of new brands quickly, with all the smarts in all the right places. He provides so much more to creative outcomes than words.”

Emma Hopton – creative strategist, Taxi Studio

I collaborate with agencies including Wolff Olins, Johnson Banks, Taxi Studio, Manifest, and Territory to define brand voice, develop verbal identities, and make strategy tangible through language.

I work as a senior extension of agency teams, or with brands directly — plugging in whenever and wherever adds most value.

Every collaboration starts with a conversation.

Member of ProCopywriters and 26
I’m professionally insured through PolicyBee