I translate brand strategy into language that resonates, helping brands stand out with personality, clarity and impact.
Collaborating with world-class agencies such as Wolff Olins, Johnson Banks, Taxi Studio, Manifest, and Territory as a consulting brand writer, I craft brand voices, verbal identities and creative campaigns.
I also partner directly with brands, including Frontify, Bite Back, and a long-running relationship with Virgin that began with Virgin By Design – a coffee-table book charting the fascinating evolution of the brand from 1970–2020.
Nick is a true professional and a creative powerhouse. He’s been instrumental in crafting differentiated brand personalities and tone of voice guidelines, tackling these challenges with a deep understanding of brand strategy.
Lauren Kennelly – director of global brand studio, Manifest
Giving brands a distinctive voice
I specialise in:
Brand writing
• Defining and expressing brand voice
• Brand storytelling and strategic positioning
• Campaign copy, taglines and naming
• Writing and refining brand guidelines
I also provide:
Content strategy
• Bespoke consultancy for agencies and brands
• Thought leadership that wins business
• Internal comms that connect and empower
We worked on a very detailed global verbal identity project for TikTok that required both flair and attention to detail. Nick brought bags of both.
David Stevens – senior strategy director, Wolff Olins
Telling compelling brand stories
After two decades as a design editor and journalist, I can dig deep to find what makes a brand tick – and express it in ways that captivate and resonate.
In 2013, I founded the Brand Impact Awards to celebrate the world’s best branding. The BIAs have since grown into a key event in the design calendar, attracting world-class work from the best in the business.
My role as chair of judges gives me unique insight into how brands stand out in a fast-changing world. From over a decade of intense panel debates, I’ve gained deep understanding of what makes world-class branding – knowledge I bring to every project.
Nick is a charming, smart guy with a huge knowledge and respect of the industry. He loves what he does.
Greg Quinton – CCO, Design Bridge and Partners
Strengthening your team
Whether you need a strategic brand writer who can work seamlessly with your team or a versatile creative partner who can drive projects independently, I adapt to how you work best.
The breadth and depth of Nick’s knowledge is such a rich foundation for his copywriting. He can get under the skin of new brands or projects quickly and with all the smarts in all the right places. He provides so much more to creative outcomes than just words.
Emma Hopton – creative strategist, Taxi Studio
I offer day rates for focused briefs and project-based fees for larger initiatives. While I work remotely, I’m always available for key meetings when needed.
Every collaboration starts with a conversation. Ready to discuss your brief?
Member of ProCopywriters and 26
I’m professionally insured through PolicyBee
Nick Carson 