- Client: The Clearing / Kogan Page
- Disciplines: Content strategy, scriptwriting, video production
- Duration: 10 days
I collaborated with The Clearing on a series of videos to promote the release of the agency’s new book, Wild Thinking – 25 unconventional solutions to business challenges, from pioneering thinkers at global brands.
Read more about Wild Thinking on the Kogan Page website…
I developed a content strategy to draw out particularly engaging themes from the book – and conducted piece-to-camera interviews with three key contributors, as well as co-authors Richard Buchanan and Nick Liddell.
Working closely with publisher Kogan Page, I then scripted a series of short-form videos. This included exclusive cuts for LinkedIn and Twitter, posing bonus questions from The Clearing’s ‘Wild Cards’ – the pack of 100 provocative questions that inspired the book.
Read more about Wild Cards on The Clearing’s website…
Here are three of the videos:
How mediocrity can be a great motivator
CMO John Allert discusses McLaren’s unapologetically uncompromising culture, and why a fear of mediocrity keeps the team sharp.
Why leading from the top is outdated
Former Dropbox PR chief Nick Morris shares his tried-and-trusted collaborative approach for engaging and inspiring a team.
What ‘brand purpose’ looks like in practice
CCO Juliet Slot explains how Ascot Race Course translates abstract brand values into meaningful everyday actions for its employees.
“Nick has a unique offer – he’s a writer, a thinker, an interviewer and a burst of energy. He immediately became part of our team when we launched our Wild Thinking book, driving content and building relationships for our short films. It was fun, and it delivered great results.”Jules Griffith, marketing director, The Clearing