My 15 years of editorial experience gives me a unique perspective on content strategy.
While editor of award-winning graphic design title Computer Arts, I built an in-depth understanding of how agencies of all shapes and sizes operate. This means I can quickly get to the heart of what makes your agency special, and tell your story in an engaging way.
I’ve worked with top agencies such as Taxi Studio, Studio Output, Art&Graft, DixonBaxi, Williams Murray Hamm, Stocks Taylor Benson and The Clearing.
Three reasons we should collaborate
1. Why your agency needs a content strategy
2. Why your agency needs a ghostwriter
3. Why you shouldn’t write everything in-house
I am also commercial content producer for Creative Review, heading up its sponsored content output. With the commercial team at parent brand Xeim, I have helped devise, pitch and deliver multiplatform content strategies for brands such as Facebook / Meta, Dropbox, Figma and Smiley.
Nick has all the attributes of a great content strategist – a strong sense of editorial values, audience interests and commercial awareness. He has become integral to our team.
Michael Barnett – Commercial content editor, Creative Review
Selected case studies
Telling the story of Carlsberg’s global rebrand
I collaborated with Taxi Studio, developing a content strategy to tell the fascinating story behind its award-winning Carlsberg rebrand.
Clarifying an agency’s new strategic positioning
I collaborated with Studio Output on a thought-leadership piece to reflect the agency’s new strategic positioning: adapt and thrive.
Asking provocative questions of top brands
I helped The Clearing produce a series of videos to promote the studio’s new book, Wild Thinking – developing a content strategy to draw out particularly engaging themes.
Repositioning Computer Arts for pro designers
From 2012–2018, I edited leading graphic design magazine Computer Arts. I oversaw a major redesign and repositioning of the brand in 2013, which led to the launch of the Brand Impact Awards in 2014.
Launching a collectable, high-end design title
I conceived and launched Computer Arts’ premium sister title, Computer Arts Collection, in 2011.
Nick Carson 