Brand copywriting

I’m a versatile and creative senior copywriter with extensive cross-sector experience.

I’ve collaborated with world-class agencies including Wolff Olins, Superunion, Turner Duckworth, DesignStudio and Vault49 on tone of voice, naming and brand storytelling briefs, as well as providing support for creative pitches, strategic positioning, brand guidelines and more.

While much of the latter type of work in particular is difficult to show in case study form – or to discuss at all, depending on NDAs – I’ve included some varied examples below, spanning verbal identity, campaign copywriting, scriptwriting and more.

Selected case studies

Developing TikTok’s tone of voice

Image credit: Wolff Olins

I collaborated with Wolff Olins to help define, refine and roll out TikTok’s new verbal identity – encompassing everything from playful social posts to top-level brand descriptors, internal HR comms to newsroom editorial.

We worked on a detailed global verbal identity project for TikTok that required both flair and attention to detail. Nick brought bags of both.

David Stevens – senior strategy director, Wolff Olins

Helping Virgin’s global family be more extraordinary

Image credit: Virgin

I collaborated with Virgin to conceive and develop a global campaign to promote its central brand resource, The Virgin Way. Find Your Way To Extraordinary is a playful concept built around four Tarot card-like personas.

Capturing football’s emotional return to the stadium

Image credit: Vault49

I collaborated with Vault49 on a creative pitch for Lay’s sponsorship of the UEFA Champions League 2022. This included an evocative, lyrical v/o script celebrating the return of devoted fans to stadiums after lockdown.

Every collaboration with Nick creates an impact – on the team and the work. We have worked together on copywriting, strategy and positioning briefs and will continue to do so!

Paul Woodvine – partner, Vault49

Celebrating 50 years of the Virgin brand

Image credit: Virgin

I collaborated with Virgin and Thames and Hudson to write Virgin By Design, a coffee-table book charting the 50-year evolution of the Virgin brand.

Championing one brand’s sustainable vision

I collaborated with Superunion to help tell the compelling brand story of eco-friendly cleaning company Delphis Eco.