I am chair of judges for the Brand Impact Awards – an annual awards scheme that celebrates the world’s best branding.
The awards are judged according to market sector, which gives bold, innovative work in traditionally conservative sectors the chance to shine.
I launched the BIAs in 2014 following a major repositioning of the Computer Arts brand, and have since helped grow the event into an unmissable fixture in the design industry calendar.
The BIAs’ rich heritage of past winners spans boutique studios such as Johnson Banks, NB Studio and Studio Sutherl&, right up to large networked agencies such as Superunion, Turner Duckworth and Wolff Olins.
I have assembled and chaired the judging panel every year, with co-chairs Lynda Relph-Knight (2014), Mark Bonner (2015), Bruce Duckworth (2016), Jim Sutherland (2017), Simon Elliott (2018) and Chris Moody (2019).
During the COVID-19 pandemic, judging in 2020 took place remotely. Over the course of a week, I chaired a total of eight video debates – over 20 hours of insightful discussion in total.