Brand Impact Awards

I am chair of judges for the Brand Impact Awards – an annual awards scheme that celebrates the world’s best branding. I launched the BIAs while editor of Computer Arts, and have since helped grow it into an unmissable fixture in the design industry calendar.

Now in its sixth year, the BIAs can boast a rich heritage of past winners that spans boutique operations such as Johnson Banks, NB Studio and Studio Sutherl&, right up to large networked agencies such as Superunion, Turner Duckworth and Wolff Olins.

Projects are judged by a panel of branding experts from both agency-side and client-side, according to three key criteria: it must be a strong, original and appropriate idea; it must be beautifully and consistently executed; and it must stand head and shoulders above the rest of its market sector.

I have chaired the panel every year, with co-chairs Lynda Relph-Knight (2014), Mark Bonner (2015), Bruce Duckworth (2016), Jim Sutherland (2017), Simon Elliott (2018) and Chris Moody (2019).