Submit your best branding by 26 June 2020.
Awards season has unsurprisingly looked a bit different this year. Every major scheme has adapted in its own way to cope with the industry-wide challenges posed by COVID-19.
The Brand Impact Awards is no different: we are officially extending the entry period by four full weeks to 26 June.
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2020 entry deadline
It’s no secret that agencies across the board are under pressure. Everyone needs time to settle into their ‘new normal’ – whatever that means – and ensure both cashflow and workflow recovers.
You may still have team members furloughed, or be pulling out the stops to get a key project over the line. By extending the entry period by another month, we hope to give you an extra buffer to do your submissions justice.
Why spend money on awards right now?
At times like these, celebrating the best work is important to keep your team motivated – but also to demonstrate to prospective clients that your agency creates world-class output that breaks category constraints.
You need sufficient rigour to ensure the best work rises to the surface. The BIAs’ narrow-but-deep focus on branding – and its market-sector categories, which consider work in the context for which it was designed – means brave work in conservative sectors has a better chance to get noticed.
It also means you won’t always see the usual suspects in the shortlist, and great work that other awards schemes have passed over could win.
Group debates are a crucial part of the BIA judging process: they enable us to take advantage of the variety of different perspectives and specialist expertise on our world-class panel.
Like every other design award scheme this year, we must shift to remote judging in order to protect the health and safety of all involved, but we will ensure that stimulating group debate remains at the heart of the process.
Plus: three all-new craft categories
Strong, original and client-appropriate ideas sit at the heart of every winning project at the BIAs. But without the craft to bring them to life in a spectacular, engaging way, they might stay just that: ideas.
Craft is crucial to great branding. To recognise the fruitful collaborations that are often at the heart of award-winning projects, this year three all-new categories will reward the very best examples of how copywriting, illustration and typography can help define and communicate brand values.
Each of these three categories has its own world-class jury – a first for the BIAs. So if you submit the same project in a craft category as well as the appropriate market-sector category, that aspect of the work will be independently scrutinised by specialists in that particular field.
All entries must be received by 26 June 2020 at the very latest: there will be no further extensions. Good luck!
Nick Carson 