Selected work

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Celebrating 50 years of the Virgin brand

Image credit: Virgin

I am the author of Virgin By Design, a premium ‘coffee-table’ book charting the fascinating evolution of the Virgin brand since 1970.

Rewarding the world’s best branding

Image credit: Future

I launched the Brand Impact Awards while at Computer Arts, and helped develop the scheme into one of the industry’s most coveted prizes.

Championing one brand’s sustainable vision

I collaborated with Superunion to help tell the fascinating brand story of eco-friendly cleaning company Delphis Eco.

Telling the story of Carlsberg’s global rebrand

Image credit: Taxi Studio

I collaborated with Taxi Studio, developing a content strategy to tell the fascinating story behind its award-winning Carlsberg rebrand.

Clarifying an agency’s new strategic positioning

Image credit: Studio Output

I collaborated with Studio Output on a thought-leadership piece to reflect the agency’s new strategic positioning: adapt and thrive.


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