Selected work

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Celebrating 50 years of the Virgin brand

Image credit: Virgin

I am the author of Virgin By Design, a premium ‘coffee-table’ book charting the fascinating evolution of the Virgin brand since 1970.

Rewarding the world’s best branding

Image credit: Future

I launched the Brand Impact Awards while at Computer Arts, and helped develop the scheme into one of the industry’s most coveted prizes.

Telling the story of Carlsberg’s global rebrand

Image credit: Taxi Studio

I collaborated with Taxi Studio, developing a content strategy to tell the fascinating story behind its award-winning Carlsberg rebrand.

Clarifying an agency’s new strategic positioning

Image credit: Studio Output

I collaborated with Studio Output on a thought-leadership piece to reflect the agency’s new strategic positioning: adapt and thrive.

Asking provocative questions of top brands

Image credit: The Clearing

I collaborated with The Clearing on a series of videos to promote the release of the agency’s new book, Wild Thinking.

Rolling out tone of voice for a European bank

Image credit: 31% Wool

I collaborated with 31% Wool to roll out a friendly, engaging new tone of voice for the European Bank of Reconstruction and Development (EBRD).

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