Case studies

A selection of my content strategy and copywriting work.

Telling the story of Carlsberg’s global rebrand

Image credit: Taxi Studio

I collaborated with Taxi Studio, developing a content strategy to tell the fascinating story behind its award-winning Carlsberg rebrand.

Asking provocative questions of top brands

Image credit: The Clearing

I collaborated with The Clearing on a series of videos to promote the release of the agency’s new book, Wild Thinking.

Rolling out tone of voice for a European bank

Image credit: 31% Wool

I collaborated with 31% Wool to roll out a friendly, engaging new tone of voice for the European Bank of Reconstruction and Development (EBRD).

Clarifying an agency’s new strategic positioning

Image credit: Studio Output

I collaborated with Studio Output on a thought-leadership piece to reflect the agency’s new strategic positioning.

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