- Client: The Clearing / Kogan Page
- Disciplines: Content strategy, scriptwriting, video
- Duration: 10 days
I helped The Clearing produce a series of videos to promote its new book, Wild Thinking.
Wild Thinking features 25 unconventional solutions to business challenges, from pioneering thinkers at global brands. I developed a content strategy to draw out particularly engaging themes from the book, and conducted piece-to-camera interviews with key contributors.
Read more about Wild Thinking on Kogan Page’s website…
Working closely with publisher Kogan Page, I then scripted a series of short-form videos. This included exclusive cuts for LinkedIn and Twitter, posing bonus questions from The Clearing’s ‘Wild Cards’ – the pack of 100 provocative questions that inspired the book.
Read more about Wild Cards on The Clearing’s website…
Here are three of the videos:
How mediocrity can be a great motivator
CMO John Allert discusses McLaren’s unapologetically uncompromising culture, and why a fear of mediocrity keeps the team sharp.
Why leading from the top is outdated
Former Dropbox PR chief Nick Morris shares his tried-and-trusted collaborative approach for engaging and inspiring a team.
What ‘brand purpose’ looks like in practice
CCO Juliet Slot explains how Ascot Race Course translates abstract brand values into meaningful everyday actions for its employees.